SELLERS
GUIDE STEP 1
- KNOW WHY YOU ARE SELLING
If you know exactly why you are selling, then it is easier for you to set the right plan of action to get what it is that you want.
If you are a seller who needs to close a sale as quickly as possible, then you should know that getting the highest price possible is not one of your priorities. It does not mean that you won't or cannot get the highest price, but it means that the price is not the deciding factor. A buyer who can give you a quick closing time will appeal much more to you than a buyer who can offer you more money but the negotiation and closing time drag on.
It's always good to know how low you will go, in terms of selling price. This will help to eliminate some of the offers that you find simply offensive or ridiculous. Even though you should consider all offers seriously and take into consideration the terms of each offer, sometimes, if you know the bottom line and are strict about it, you can save yourself time.
Please bear in mind that, by law, we have to submit every single offer to you, even though the buyer might be offering below the price we are targeting. Some buyers will do this even though we have advised them of your minimum acceptable price.
Once you know what your limits and reasons are, discuss them with your agent so that we can help you set your goals realistically. If you decide to list your home on your own, make sure you do research on the current market, and you get the proper advice you need in terms of legal issues, etc. The key is to be realistic and to know what your goals are so that they can be met.
Are you upscaling, downscaling, going into retirement or just looking to make a profit? The more you understand your own motivations, key issues and priorities, the better equipped we will be to market your home effectively.
Please – if you are wanting an above market value price – just in the hope of selling, but are not a serious committed seller, then let us know. We care deeply about my clients and do not want to spend sleepless nights on an unsold property when the seller themselves are just “testing the market”. We do not mind assisting but need to know the full background.
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