SELLERS
GUIDE STEP 7
- PREPARING YOUR HOME FOR SALE
If you
want buyers to be interested in your home, you need to show it in its
best
light. A good first impression can influence a buyer into making an
offer; it
influences a buyer emotionally and visually. In addition, what the
buyer first
sees is what they think of when they consider the asking price.
A bad first impression can dissuade a
potential buyer. Don't show your property
until it's all fixed up. You do not want to give buyers the chance to
use the
negative first impression they have as means of negotiation.
Ask around for the opinions others
have of your home. Real estate agents who
see houses everyday can give solid advice on what needs to be done.
Consider
what architects or landscape designers have to say. What you need are
objective
opinions, and it's sometimes hard to separate the personal and
emotional ties
you have for the home from the property itself.
Typically, there are some general fix
ups that need to be done both outside and
on the inside. As a seller, you should consider the following:
- Landscaping - Has the front yard been maintained? Are
areas of the house
visible to the street in good condition?
- Cleaning or Redoing the driveway - Is your driveway
cluttered with toys, tools,
trash etc.?
- Painting - Does both the exterior and the interior look
like they have been
well taken care of?
- Carpeting - Does the carpet have stains? Or does the
carpet look old and dirty?
What
you
are doing is no different from what supermarkets and other sellers do –
they are
getting their presentation right. How many times have you bought one
product as
opposed to another just because of their presentation and packaging?
These same
principles apply. A house that "sparkles" on the surface will sell
faster than its shabby neighbour, even though both are structurally
well
maintained.
Whilst we
will discuss these issues with you it is important that you consider
them timeously
and decide which you are going to do – and bear in mind that your minor
investment statistically always shows returns above your input.
HOW
MUCH
TO SPEND?
In
preparing your home for the market, spend as little money as possible.
Buyers
will be impressed by a brand new roof, but they aren't likely to give
you enough
extra money to pay for it.
There is a
big difference between making minor and inexpensive polishes and
touch-ups to
your house, such as putting new knobs on cabinets and a fresh coat of
neutral
paint in the living room, and doing extensive and costly renovations,
like
installing a new kitchen.
Your agent
will be familiar with buyers' expectations in your neighbourhood and
can advise
you specifically on what improvements need to be made and which
improvements
are most effective. Don't hesitate to ask for advice.
The principle is to make the home look appealing - not to do major
renovations. And this applies to all levels of homes. A small sub R250
000 house that does not have a lawn - then rake the sand neatly before
someone views. Put the rubbish bags with the neighbour for a couple of
hours.
Good home presentation is an accumulation of lots of small things - not
one big thing.
MAXIMISING
EXTERIOR AND CURB APPEAL
When
preparing to put your home up for sale, your first concern is the
home's
exterior. If the outside, or "curb appeal" looks good, people will
more than likely want to see what's on the inside.
Here are
some tips to enhance your home’s exterior and curb appeal to buyers:
- Keep the
lawn edged, cut and watered.
- Regularly
trim hedges and weed lawns and flowerbeds.
- Be sure
your front door area has a "Welcome" feeling.
- Paint the
front door.
- In spring
and summer, add a couple of pots of showy annuals near your front
entrance.
- In in snowy
areas, keep walks neatly cleared of snow and ice.
- Check
foundation, steps, walkways, walls and patios for cracks and
deterioration, and
fix any problem areas.
- Remove and
repaint any peeling paint on doors and windows.
- Clean and
align gutters.
- Inspect
and clean the chimney i fthere is one.
- Repair and
replace loose or damaged roof shingles.
- Repair and
repaint loose siding and caulking.
- Reseal old
asphalt.
- Keep the
garage door closed.
- Store RVs
and old cars elsewhere while the house is on the market.
MAXIMISING
INTERIOR APPEAL
You want
your home to look as spacious, bright and clean as possible. Also the
home
should look neutral – without a lot of your personal and sentimental
objects -
so buyers can begin to imagine living there.
A good tip
to get a perspective, is to walk through your home as if you are doing
so for
the first time – pretend you are an agent or a buyer – open cupboards,
look
around. Then, make a mental note of the things that might put off
potential buyers,
along with another list of the things that first attracted you to the
dwelling.
Remember, the home's become a great place for you, but a new buyer will
see
things that you don't.
Here are
some tips to enhance your home’s interior appeal to buyers:
- Give every
room in the house a thorough cleaning and remove all clutter. This
alone will
make your house appear bigger and brighter. Some homeowners with
crowded rooms
actually rent storage garages and move half their furniture out,
creating a
sleeker, more spacious look.
- Use a
professional cleaning service every few weeks while the house is on the
market.
- Remove the
less frequently used, and even daily-used items from kitchen counters,
closets,
basement and attic to make these areas more inviting.
- Make sure
that table tops, dressers and closets are free of clutter.
- Pay
special attention to the kitchen and bathrooms: they should look as
modern,
bright and fresh as possible. It is essential for them to be clean and
odour
free.
- Repair
dripping faucets and showerheads.
- Buy showy
new towels for the bathroom, and put them out only for showings.
- Spruce up
a kitchen in need of more major remodelling by installing new curtains
and
cabinet knobs, or applying a fresh coat of neutral paint.
- Clean
walls and doors of smudges and scuff marks.
- If
necessary, repaint dingy, soiled or strongly-coloured walls with a
neutral shade
of paint, such as off-white or beige. The same neutral scheme can be
applied to
carpets and linoleum.
- Check for
cracks, leaks and signs of dampness in the attic and basement, and fix
any
problem areas.
- Seal
basement walls if there are any signs of dampness or leakage.
- Repair
cracks, holes or damage to plaster, wallboard, wallpaper, paint and
tiles.
- Replace
broken or cracked windowpanes, mouldings and other woodwork.
- Inspect
and repair the plumbing, heating, cooling and alarm systems.
- Get rid of damp and mould in cupboards and elsewhere
- Ensure you have your Electrical Compliance Certificate in
place
Also see
the Ten Tips from Professionals article
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